Washington DC – MoveOn Political Action, Working Families Party National PAC, and Future Forward (FF PAC) are running a seven-figure swing-state digital ad campaign in the final weeks of the presidential election campaign. The ads are airing in all seven battleground states, including Michigan and Pennsylvania, and the campaign plans to use streaming services and YouTube to reach indecisive, apolitical, working-class voters. Targets also include voters interested in third parties, which MoveOn has been communicating this cycle. The “Bucks” ad conveys the pro-Harris message that Kamala Harris will stand up to big business to lower prices for hard-working people and their families.
“As Election Day approaches, Kamala Harris and Tim Walz are doing a great deal by offering voters a clear vision of a new path forward and an optimistic contrast from the chaos of Trump’s second term. We are building momentum,” he said. Lana Epting, Executive Director of MoveOn, said: “This ad makes an important final argument to workers: Harris can be trusted to deliver lower-cost, more affordable health care and make businesses pay their fair share. In the final stages of the campaign. Now, we will leverage every tool available to reach voters in battleground states, including those considering third-party spoiler candidates.”
“This election is a choice between two very different futures: Have a future that subsidizes the luxury of billionaires and CEOs, or have a future where working people have every chance to succeed. It’s either,” he said. Maurice Mitchell, National Director of the Working Families Party. “As an independent party fighting for working people, we know what’s at stake in this election. That’s why we’re working hard to ensure Kamala Harris’ victory. We continue to work tirelessly until the end.”
“The evidence is clear: Kamala Harris will have the support of the people to stand up to big corporations and the super-wealthy and stop their efforts to hike prices and cut costs for working people.” Chauncey MacLean, FF PAC President. “People know that big corporations are making them work more and pay more in order to make more profits. Donald Trump will help them do that. The ad shows how Kamala Harris will fight back and stand up for workers.
The 30 second script for “Backs” is below.
Most of us work hard to care for our loved ones and build a better life.
But while we work hard, companies are making record profits and getting richer because of us.
Kamala Harris will crack down on price gouging, lower the cost of housing and prescription drugs, and make the wealthy pay their fair share of taxes so we can keep more of what we earn.
Please vote for Kamala Harris. she is with us. It’s different from them.
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