Automobili Lamborghini has announced that it has joined Dreamhack Dallas as its first collaboration with event organizer ESL Faceit Group, Main Partner. The automotive company said it plans to bring its unique custom Lamborghini revuelto (in both physical and digital formats) to the event. Dreamhack will take place in Dallas from May 23rd to 25th.
According to Lamborghini, participants will be able to see Revuelto in a huge booth of 300 square meters and drive it in a virtual race in one of the asphalt games at the booth. You can also secure digital collectibles. The move is marked “strategic expansion of the brand” as it plans to directly engage young demographics via dreamhacks, providing a close relationship with the brand.
Lamborghini Marketing Director Christian Mastro said in a statement: “Not only is Lamborghini appearing for the first time in Dream Hack, it has also marked the debut of the car brand at the event. In collaboration with the ESLFACEIT group, we present comparable Lamborghini experiences to the outstanding Ramboni, who symbolizes the automated Garmi audience. With achievement, lifestyle and its iconic, cutting-edge style, Lamborghini designs resonate strongly with the new generation.
Jasmin Haasbach, Vice President of Global Brand Partnerships at ESL Faceit Group, added: Race, and Metaverse, clashes with passion, innovation and community. ”
