How to make us happy with Scandinavian dressing

The scene was equivalent to the one in the center of street style such as Milan, New York and Paris. However, it was only 10 % of London’s population in Copenhagen, a city well -known in the mermaid princess than in fashion. How did this small Nordic city become a new cool center?

“People are absorbed in scandinavian style because they do not need to change themselves to accomplish them,” he said, and for many years, Raired, editor and fashion historian of “Vogue” magazine.・ Boreli -Person says. For fashion critics like Boreli Person, “Scandi Girl Style” is a cool form, responsible practice, and an unexpected “Kapau” color that goes beyond the deep -rooted trends such as #barbietLuxury. It is a larger fashion exercise rooted in the color. Print. “The style of a girl in Scandian Labian is a new French girl’s style,” said Boreli -Person, a combination of long -term fashion insiders, such as lumpy hair, pure designer bags, Super Skini Jeans and heel. I will say it while mentioning. “The style of the Scandinavian girl is different. The shape is important. The shape is important. To achieve that, there is no need for Hermes bags or restricted meals. People who love clothes are really free. I feel.

According to Dr. Martha Beck, a professor at Harvard University, there is science behind Scandinavian style. “Sweden and Norwegian women can hit sunlight for about 6 hours during the winter,” she told the BBC. “That’s it! So they repel the melancholy and lethargic mood coming from a very dark and cold day with fashion.”

The fun color and pattern of patterns are the long -standing spirit of Marimekko, a 72 -year -old Finnish fashion brand, which was first sold in Italy in the 1950s and later brought to the United States by Jackie Kennedy in 1960. Marimekko is wearing a carry -brad show dress in the television series “And Just Like Zat”. Actress and producer Sarah Jessica Parker is also a fan in real life. “From the beginning, our mission was to bring joy and color to everyday life through bold prints, especially in the dark season,” said Rebecca Bay. He states that all the Marimekko collections are tested for the wearer to walk. , Running, jumping, and “dancing” can help you move and fight against the sagging winter.

“I think there is a belief that you have to show swelling when it’s cold and wear a whole body neon or whole body gray,” said Norway’s fashion influencer and stylist Nenna Echem. “But we are very original about how we overlap the colors and textures. For example, I wear a very simple gray sweater and a pop pink handbag and a leopard -printed coat. I love you, and you move around.

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For those who are not good at playing in bright colors, bold prints, such as Helsinko’s Indigo Print Floral Blue Jeans and Stockholm’s Acne Studios Candy -colored scarf, can bring energy in the dark era. Useful. “It’s really intentional for a Nordic designer to use layering to give a complicated and exciting thing in the eyes,” says Beck. She states that choosing vibrant prints and colors is a method of “becoming a small light” in a large world through clothing, and lively designs can be a form of “community construction”. Masu.

“Most Nordic fashion brands are aware that it is operated by the team,” said Boreli Person, and many of the biggest hits of Copenhagen Fashion Week, a cool Bilger Christensen flashy date night. He pointed out that it is a popular brand. -Gals classic Ganni, upgraded casual line Baum und Pferdgarten, and Toteme are all designed by teams, not individuals. “This indicates that it is exactly the cooperation of Scandinavian and part of what is larger than you,” she says. “Designing not only for your own fame and wealth, but also for the benefit of the community will make you much better for mental health. When the product is given, it is more healthy.

“Simple, practical, functionality”

“Denmark’s style is deeply rooted in the simplicity, practical and functionality that is the foundation of creative expressions,” he says. Copenhagen Fashion Week CEO’s Cecile Thor Smark. In the world that often feels like a gimmick in a theater, not the exciting everyday choice is an exciting everyday choice, the focus on wearable style is the people who have used Parisian Chicks as their own style benchmarks for decades. Even during, I was sympathetic.

Its spirit is also reflected in the playful Denmark brand Cecilie Bahnsen and the label Toteme, which is a basic toteme. In both cases, the familiar classic items are added to the eye -catching details so that they can wear clothes more easily and more fun. wear. TOTEME means changing a standard winter coat collar to a scarf so that you don’t forget it. In Cecilie Bahnsen, this is a ribbon top flock, so you can customize many pieces according to the length of your body, so you can layer a dress under a long -sleeved sweater or raise the hem slightly higher. It will be easier to do. It is on the short side.

Bernesen says that a combination of romantic details and practical elements is directly linked to her Denmark tradition. “Because I grew up in Scandinavia, my clothes are affected by functional elements,” she explains. “My clothes must work in real life when traveling to the atelier in the rain, the wind is strong, cold, and playing with my son.”

Stylist and influencer Echem is a regular at Copenhagen Fashion Week in addition to Catwalk Show in London and Milan. According to her, in recent years, her viewers have become “exploding” from international interests from overseas streetstyle fans and fashion designers. “I think people think that we only thought we were wearing ski sweaters and hats,” says Ekem. “But our style is practical and prove that it is not boring. When designers think about how your clothes work, many innovations will be born.”

This month, London Fashion Week was announced Updated sustainability requirements All participating fashion brands include emphasis on low load materials and ban on disposable props during runway shows. Where did they get that idea? Copenhagen Fashion WeekSince 2023, all brands have been required to prove that they are not just cocoons. When the city’s next cat walk cycle starts on January 27, an emerging label, opera sports, which uses only recycled fiber and organic fibers for cool quilting, begins. Oxford shirt with pencil skirts and sloppy.

“These partnerships are essential for promoting positive agenda and creating influential changes,” said Thor Smark. They are also rooted in regions in the world, as Boreli Person says, “there are still more trees than humans.” This means that even fashion companies in cities such as Stockholm and Oslo are essentially surrounded by nature. “When I went to the first meeting in ECCO, their offices and factories were basically in the forest,” recalls the famous French designer Natashalamsey Levi. Denmark’s shoe brand ranging ballet shoes Chloe Seveny has been witnessed. “I was very inspired to work there and got excited. Nature makes people feel more creative.”

However, there is another reason to accept the style of a scandinavian girl, even if you are not completely living in the wilderness. “I don’t want to go hiking every day,” Echem says. “But I like buying and wearing things that I know for a long time, and I trust my favorite scandinavian designers. The quality and style created by our brand lasts for years. It looks very cool while being sustainable.

Copenhagen Fashion Week is from January 27 to 31。

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