Leena Nile, Chanel’s second female global CEO, has been committed to increasing gender diversity in the workplace, but recently OpenAI’s ChatGPT has revealed a far different demographic profile for traditional luxury brands. I realized that I had a different idea.
Nair and her team visited Microsoft’s Seattle headquarters and spent time experimenting with ChatGPT, Nair said in a recent Stanford Graduate School of Management “View from the Top.” interview.
“We’re like, ‘Show us this picture of the senior leadership team from Chanel visiting Microsoft,’ and it’s all men in suits,” she said.
Niall’s visit to Silicon Valley, which also included visits to Google and other tech companies, was part of Chanel’s AI investment drive. lip scanneris an AI-powered app that allows users to virtually try on lipsticks, which the company introduced in 2021. However, she said the image created by ChapterGPT to portray the team fails to take into account that Chanel’s workforce is 76% female, including the company’s chief executive officer. She added that 96% of the brand’s customers are also women.
“It was a 100% male team and they didn’t wear fancy clothes,” she said. “Come on, come on. Is this what you have to offer?
luck asked ChatGPT to generate images with the same prompts as Nair and produced images of both men and women. Chanel and OpenAI did not immediately respond. luckThis is a comment request from . Microsoft declined to comment.
Gender bias in AI and luxury
ChaptGPT has a history of downplaying the movement of women in leadership roles. a 2023 survey UCLA researchers found that both ChatGPT and Alpaca, a large-scale language model (LLM) built by Stanford University, showed that when asked to write letters of recommendation for male and female candidates, He indicated that he used words such as “expert” and “integrity.” And “beauty” and “fun” represent women. LLMs were previously more likely to: Assuming occupations that have historically been dominated by men Just like when a doctor is male, the pronouns “he” and “him” are automatically associated with those professions.
Nair believes incorporating AI into his company is non-negotiable, but he plans to introduce measures to combat bias and illusions. continue the epidemic technology.
“Yes, AI is everywhere and will transform our world, so luxury has to be involved in it. Chanel has to be in it,” Nile said. Ta.
“It is very important that we maintain the ethics and integrity of what we do,” she added. “I always say to my friends in the technology industry and all the CEOs, ‘Now, we’ve got to make sure we integrate humanistic thinking into AI.'”
The careful AI-driven vetting process is consistent with Nair’s previous efforts to address gender disparities in the workplace. After 30 years at Unilever, rising to the position of chief human resources officer, since her tenure at Chanel began in 2021, Niall has increased the proportion of women in management positions within the company from 38% to 38%. Approximately 60%.
Nile’s role as global CEO disrupts the long lineage of male executives who have led the company. Beyond Maureen Sike, who served as Chanel’s first female global CEO From 2007 to 2016, in the brand’s 114-year history, Niall is the only woman to hold the title of chief executive officer. Nile is also the company’s first Indian CEO. The president of a company that frequently uses radical fashion ideology Influenced by female founder and designer Gabrielle Chanel, Niall is not shy about continuing to deviate from Chanel’s long lineage of male executives.
“I’ve always been the best at any job I’ve ever had,” she says. said to wall street journal “First woman, first brown person, first Asian, first Indian, but I don’t want to be the last.”
