TikTok has become the default home for influencers, but the app faces challenges. America’s uncertain futureWiebe believes it’s time for change. “I don’t know what the future holds for TikTok, but the impact we’re seeing there won’t happen on other apps,” she says, noting that the mass distribution of content on TikTok compared to other platforms like Instagram He mentioned how popular it is.
Wiebe believes this change stems from increased awareness of what influencers are actually doing (in the UK Laws have been enacted to address this). “When I started seeing more ads on my TikTok timeline, I thought about how many products I had already purchased over the past few years because of influencer reviews,” she says. “Suddenly, we realized that everything, from paid promotional content to the work shared by creators, was an ad. Unlike watching TV, you don’t necessarily recognize it as a commercial. , we watch most of our favorite shows, so it feels like we’re hearing stories from our friends and family. TikTokers we know.”
Most of the online interactions with Wiebe have been positive, with comments like “I wish I had heard this advice today.” But some wonder why she feels the need to meddle in other people’s shopping habits. Wiebe is keen to stress that he is not advocating a “no-buy” lifestyle. Instead, she describes herself as someone who “takes time to think things through before making a purchase.” Her advice is the opposite of the familiar influencer mantra that encourages viewers to “run, don’t walk” to buy the latest products.
mindful approach
This same idea led to Christina Mikaskiw Adopt a more prudent approach to spending. Through her posts on YouTube, TikTok, and Instagram, she aims to help others live a fulfilling life “without going broke.”
Mychaskiw says she knows firsthand how powerful influencers are. “In 2019, I had C$120,000 in student loan debt, but I still went shopping every week. I bought a pair of boots that cost more than my rent, even though I knew I couldn’t afford them. I hit rock bottom. I can afford it.”
