Bruce Campbell’s Marvel Cinematic Universe debut initially seemed like just another glorified cameo… Doctor Strange and the Multiverse of MadnessIn , he plays pie-thrower Pizza Poppa, who accused America Chavez of stealing his pizza bowl. He ends up confronting Strange, believing Strange to be an impostor in the garb of a fallen magical hero from his world. Strange uses magic to make the pizzeria hit himself over and over again, but Campbell hints that this is more than just a comedic cameo, saying, “I don’t know if I’m going to do that because of that simple throwaway character.” “Do you think he’ll sign a big contract?” he asked.
Unfortunately, Bruce Campbell didn’t give any details about the significance of his Marvel character, but he did ask rhetorically, “In the Marvel timeline, I’m just Pizza Poppa?” before adding, “Please don’t joke.” Part of the evidence for this claim is that he had to sign a huge contract to appear in the film, but the length of the contract simply made it more likely that he would be brought back for a possible future cameo. It may reflect that desire.