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A lot of people we Not many people can remember their introduction to beauty. For me, it was two products. As a kid, I remember seeing Noxzema commercials in elementary school and sneaking in my mom’s creamy cleanser. In college, I loved YouTube beauty vloggers, the equivalent of today’s TikTok influencers. I learned how to take care of freshly cropped natural hair and how to create cool eyeshadow looks. When I graduated from college in 2011, one of my best friends, who is a makeup lover, created me a shimmery smoky eye (just mascara and tinted lip gloss) using the Urban Decay Original Naked Palette. From there, I was hooked!
Who would have thought that this product, the gateway to non-drugstore, luxury beauty, would go on to make more than $1 billion and sell more than 30 million units since its launch in 2010? The palette was so popular that Urban Decay released several versions, including Naked 2, Naked 3, and Naked Heat. Like many beauty insiders, I was shocked to learn that the 12-shade palette would be discontinued in 2018.
Thankfully, after six years, the OG is back and stronger than ever. That’s right! Urban Decay relaunched their Original Naked Eyeshadow Palette on Monday, August 5th, and it’s available in stores now at Ulta Beauty, Ulta.com, and on the Urban Decay website.
Get the Original Naked Eyeshadow Palette for just $59 at Ulta Urban Decay!
The beauty of the OG Naked Palette is its unique tonal range. This cult-favorite shadow palette can help anyone achieve a chic eye look. Urban Decay has brought back all 12 original shades in an updated formula that’s creamier and easier to blend. Best of all, these vegan shadows last longer. Staying true to its roots, the limited edition palette comes with a cruelty-free double-ended brush.
Whether you love neutral shimmery shades or a smoky look, this 12-shade palette will help you achieve your beauty goals. Seriously! With this nude palette, you can do anything from a no-makeup, made-up look to a dramatic vampire style.
Whether you still have the original Naked palette or you want to see what all the buzz is about, act fast before this limited edition palette sells out.
Check it out: Get the Original Naked Eyeshadow Palette for just $59 at Ulta. Urban Decay!
