- Mrbeast produces “tens of millions” Beast Game, the Amazon Prime TV Show. The winner of the game, which brought home $10 million, says Mrbeast’s dedication is inspired.
YouTube star Mrbeast, whose real name is Jimmy Donaldson, spent more than $100 million to produce the highly competitive reality television show Beast Games. And despite the show being a hit with viewers and winning a Guinness world record of 44, it was a major financial set-off, with losses totaling “tens of millions of dollars”.
But Donaldson has no regrets, he admits. CEO’s diary. The idea can be seen as financially reckless, but others consider it to be inspiring, such as Jeff Allen, the show’s $10 million grand prize winner.
“He continues to invest in his products,” says Allen. luck.
“And even if I hear him talk about the Beast Game, on paper, he was in the red of the Beast Game because he kept investing in it, but in the long run, he understands that he will continue to grow his audience, and perhaps he is expanding his audience.
BeastGames “wasn’t a good financial decision” but Mrbeast wanted to send a message
Betting contestants $22 million and building many of the two sets of the show, Mrbeast spent at least $50 million alone. CEO’s Diary Stephen Bartlett. The exact total of the show is the number he’s been advised not to disclose, but “of course” over $100 million.
“Creating Beast Games was not a good financial decision,” adds Donaldson. “I lost money. If I didn’t film, I’d have more money.”
But despite the empty budget, Donaldson says it was still a challenge that came.
“Money isn’t everything. Construction and management is endlessly difficult,” he says.
MrBeast YouTube has over 378 million subscribers (most channels) and has routinely gained over 200 million views on his videos. Still, he says that the major streaming companies were skeptical of his ability to create TV-worthy shows.
“I’m not a dancing ticto car. I have a production company. I wear glasses on a daily basis, and even me.
For this reason, he tells the podcast that making a beast game is not about money. It was to create eyebrow-raising entertainment that sends messages to streaming platforms that use YouTubers is a smart move.
And it might have worked very well.
BeastGames accumulated over 700 million minutes of viewing time in the first three episodes of December. Nielsen. In total, the 10-episode series has made Amazon profits of at least $100 million. Wall Street Journal– And they are negotiating deals for the second and third series of the show.
Currently, other YouTubers are opening the doors left and right, Donaldson says. WSJ Netflix, NBC’s Peacock, and Disney all report trying to strengthen their relationship with creators.
YouTube star Rachel Accurso, commonly known as Rachel, signed a deal with Netflix earlier this year to develop a four-episode series designed for toddlers, and the show remains the top spot for the most viewed shows in the United States.
Mrbeast’s relentless work ethic will drive his success
Donaldson’s multi-million dollar empire was not built overnight. In fact, he has spent almost every awakening focused on his next film project. Allen, who spent several weeks with Donaldson while filming season one of Beast Games, says the star has eight hours a day for at least 28 days.
“There’s a reason he’s number one in what he does in the world,” says Allen. luck. “But the crazy thing is he loves it. There was no part he seemed bored of it or was ready to go home. He was always ready to answer Bell and give birth.”
Allen plans to find a treatment for his son Lucas’ unusual brain disease for most of his prizes, and says that having clear value is the most important thing, regardless of the project.
“I’m an older man. I think one of Lucas’s blessings was that he gave me the ultimate gift of perspective and the important things,” says Allen. luck. “Find beauty and bumps. And when you’re blessed with something like the wind, or if you’re in the challenge, you don’t have to do it alone.”
This story was originally featured on Fortune.com.
