Ritual and mantras are essential to the book’s success, says the 20-year tidying expert. napo (National Association of Productivity and Organization Professionals). “I think people found them very soothing, like a balm,” she told the BBC. “For those who feel overwhelmed by chaos and clutter, Marie Kondo’s essence of calm and serenity, and her simple routines, may be intoxicating.”
But its success depends on results. For example, thousands of “before” and “after” photos of decluttering, and videos of excess and clutter transformed into peaceful places. On her reality show, “Tidying Up With Marie Kondo,” Kondo’s petite (4 feet, 8 inches) frame at the beginning of the episode was constantly overshadowed by a pile of clothes and objects. She quickly brought order to the chaos. her secret weapon is said review She said the Netflix series “offers blessings and prescriptions, not judgment” and “there are no real heroes or villains, just a recognition that consumer culture is running out of control.”
The Netflix series, which launched on January 1, 2019, expanded Kondo’s global reach and influence. At the charity shop, England and us A sharp increase in donations was reported. And in the store there was an rrecord-breaking sales As customers rushed to declutter, the number of stored items decreased. A spokesperson for British department store John Lewis said: “Marie Kondo’s popularity as a guide to the best ways to ‘tidy up’ your home has had a huge impact on customers.”
In September 2023, Kondo joined Bill Gates, Al Gore, and others in organizing and tidying up, which became political. climate forward. Invited to the discussion “Can an organized home save the world?”, she shared her thoughts on overconsumption and excess, summarizing the message of her life. It means stopping to buy only what you like and need. When criticized for adding to the trash pile by selling products on her website, she responded: “Certain items certainly bring us happiness and give us energy. I truly believe in the energy that items bring.”
How does she feel about being called “?”Cleaning expert Who changed modern minimalism? ” She paused and said, “I don’t know if I can take the credit.” [for that]even pulling the link is humbling. I think that while each movement has its own ideology, there are common ideas and goals…The fact that people are taking steps in that direction is great. ”
The truth is, tidying up is a big job. Home Organization Industry The market value will reach $15.2 billion in 2023 and is expected to grow by 4.7% from 2024 to 2031.
Her legacy, she says, lies in the army of KonMari consultants she trained. We currently have over 900 people in over 60 countries. She is currently writing a book called Japanese culture today. “My philosophy and method are deeply influenced by Japanese history and culture, and writing it is an exercise for me to explore and understand those connections.”
Kondo is married to Takumi Kawahara, the president and representative director of his company, and the couple has three children. Since the birth of her third child, her eldest son, in 2021, she has spent less time cleaning. She recently told Sky News: “I’m not perfect, I never was.” and admitted telegraph paper: “My house is a mess because I have children.”
“I’ve realized that I don’t have the time to get everything as perfect as I used to. I can’t always maintain a perfect space,” she says. But she has discovered that there is truth in the living maxims she teaches her children. “I asked myself, ‘What brings joy to my life?’ My answer was right in front of me.”
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