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With the rapid spread of artificial intelligence, people are wondering, “Who is the most likely to incorporate AI into everyday life?” Many people think that the most eagerly introducing AI is those who are familiar with technology, that is, the AI mechanism.
Surprisingly, our new research is Marketing journalFind the opposite. The more you don’t have much knowledge about AI, the more active you are using technology. We call this difference in recruitment trends the relationship between “low literacy and high reception”.
This link is displayed over a variety of groups, settings, and even the country. For example, in our analysis Market research company Ipsos data A 27 -country survey reveals that people in countries with low average AI literacy are more acceptable for the introduction of AI than those in high literacy.
Similarly, a survey on U.S. undergraduate students revealed that students with a lesser understanding of AI are more likely to use AI for tasks such as academic issues.
The reason behind this connection is how AI will run the tasks that were once considered only humans. When AI creates art works, writes a sincere response, and playing musical instruments, it feels like magic and as if it has invaded human territory.
Of course AI I don’t actually have it Human qualities. Chatbot may generate a sympathetic response, but you don’t feel empathy. People who have technical knowledge about AI understand this.
They operate algorithms (a series of mathematical rules used by computers to execute specific tasks), training data (used to improve the operation of AI systems), and calculation models. I know. This reduces the mystery of this technology.
On the other hand, for those who don’t understand much, AI is magical and awe. With this magic feeling, it is thought that it will be even more open to use the AI tool.
According to our survey, the relationship between the low literacy and the high acceptance is the strongest when using AI tools in areas where people are associated with human characteristics, such as providing emotional support and counseling. It will be. When it comes to tasks that do not feel humanity, such as analysis of test results, the pattern will be reversed. People with high AI literacy focus on the efficiency of AI rather than “magic -like”, making it easier to accept these applications.
Not a matter of ability, fear, or ethics
Interestingly, those with low AI literacy tend to think that AI is low, low ethical, and even a little scary, but this relevance between low literacy and high acceptance. Is persisting. They seem to come from a surprising sense of what AI can do, despite being recognized as these drawbacks.
This discovery provides new insights for the following Why are people’s reactions to new technologies so different?。 Some research suggests Consumers prefer new technologyIt is a phenomenon called “algorithm evaluation”, but some people show skeptical views and “algorithm aversion”. Our research points out that AI’s perception of “magic” is an important factor in forming this reaction.
These insights are a challenge for policy creators and educators. Initiatives to improve AI literacy The charm of AI may be weakened, and people’s enthusiasm for using AI may weaken without intention. As a result, there is a difficult balance between supporting people to understand AI and continuing to open AI.
