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Reading: The FTC’s “Click to Cancel” is in its infancy, but unsubscribing may not get easier for months – here’s why
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vantagefeed.com > Blog > Technology > The FTC’s “Click to Cancel” is in its infancy, but unsubscribing may not get easier for months – here’s why
The FTC’s “Click to Cancel” is in its infancy, but unsubscribing may not get easier for months – here’s why
Technology

The FTC’s “Click to Cancel” is in its infancy, but unsubscribing may not get easier for months – here’s why

Vantage Feed
Last updated: January 17, 2025 5:26 pm
Vantage Feed Published January 17, 2025
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Philippe Turpin/Getty Images

Have you ever had trouble canceling services you don’t use? We hope that’s a thing of the past.

The FTC’s final statement is:Click to cancelThe ruling took effect this week, January 15th. This means companies like streaming services, cable TV, home shopping platforms and gyms must make canceling a subscription as easy as signing up. However, companies have until May 15, 2025 to comply with the ruling, so it may take some time for customers to understand the new method.

On October 16, the U.S. Federal Trade Commission The final “click to cancel” rule Require companies to make it easy to cancel subscriptions. It will be easier for consumers to cancel unnecessary subscriptions, such as magazine subscriptions, gym memberships, and monthly payments for streaming services.

Related article: FTC says AI company Evolv “falsely advertised” its security scanner

“Too often, companies make people jump through endless hoops just to cancel their subscriptions,” said FTC Chair Lina Khan. “The FTC’s rules will end these tricks and traps and save Americans time and money. No one should have to pay for services they no longer want.”

In 2024, the F.T.C. received We receive 70 consumer complaints per day about unfair subscription practices.

However, the rules are not clear. In response to this ruling, several industry organizations sued the FTC in the Fifth Circuit Court of Appeals “The FTC exceeded its statutory authority and violated the U.S. Constitution,” the lawsuit said. These groups include the Internet & Television Association, the Electronic Security Association, and numerous cable, home security, and online advertising companies.

Also, have you ever stayed at a Marriott? Here’s what the FTC settlement means for you

The FTC proposed the click-to-cancel provision after finding that many companies engaged in “unfair” and “deceptive” subscription practices. Specifically, the FTC sued Adobe for harming consumers by enrolling them in default subscription plans. without properly disclosing the terms of the plan.. The commission also sued Amazon for signing up people to Prime “without their consent.”sabotage“Consumers criticized Microsoft for trying to cancel.”Product deterioration” Related to Xbox Game Pass price increase.

Under the FTC’s Click-to-Cancel policy, companies must provide clear language for automatic renewal and an accessible online cancellation process that does not require phone calls or additional steps not included in the signature. You should avoid tactics that cause unnecessary problems, such as: up process.

Related article: Anthropic warns AI will be a disaster if governments don’t regulate it within 18 months

According to the ruling, “Negative option programs all share a central feature: Each program includes terms that allow the seller to interpret the customer’s silence or failure to take affirmative action as acceptance of the offer. Negative option programs generally fall into four categories: advance notice plans, recurring plans, automatic renewals, and free trial (i.e., free-to-pay or nominal fee-to-pay) conversion offers.

Screenshot-2024-10-17-at-12-12-30am.png

F.T.C.

Recently, the Consumer Financial Protection Bureau (CFPB) blog post “New click-to-cancel rules can be enforced, allowing the CFPB to further protect consumers from being tricked into paying for products and services they don’t want or need.” .

According to the CFPB, a government agency tasked with protecting consumers from unfair treatment by financial institutions, subscription and membership revenue models “create incentives that make it difficult for companies to cancel recurring payments or charges. It is said that The agency noted that when consumers struggle to cancel services, they often file disputes with banks to combat these recurring charges. Consumer complaints to CFPB increase.

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