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vantagefeed.com > Blog > Technology > Players criticize poor advertising strategy even in popular games | Mobile Premier League
Players criticize poor advertising strategy even in popular games | Mobile Premier League
Technology

Players criticize poor advertising strategy even in popular games | Mobile Premier League

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Last updated: December 21, 2024 5:00 pm
Vantage Feed Published December 21, 2024
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Online gaming company Mobile Premier League (MPL) released new research this week revealing trends in reviews of the most popular mobile games. This means that many gamers who play these titles are dissatisfied with the game. advertisement. Players may have similar negative reactions to updates, technical issues, etc., but the distribution of positive and negative emotions reveals different feelings toward different gameplay approaches. Possibly.

For the study, MPL selected the top five most downloaded games from Google Play as identified in AppRadar’s 2024 report and analyzed the 75,000 most relevant user reviews of those games. . An MPL spokesperson summarized the general sentiment of these reviews in a statement: Games with similar market penetration can have vastly different player sentiment profiles. ”

As an example of varying player sentiment, the report shows varying player reactions to in-game monetization, with Candy Crush Saga seeing a significant spike in negative sentiment, with many reviews finding it particularly bothersome. Pointing out advertisements. Many other games had similar complaints about advertising, but the increased mention of such complaints in that game’s ads indicates that gamers are dissatisfied with that particular monetization model. It suggests that

According to the report, players have had similarly strong reactions to other in-game issues, with reviews of Talking Tom being positive for gameplay, but negative for Ludo King. There are many references. Similarly, Subway Surfers reviews show a large number of positive reviews mentioning in-game updates, while Free Fire players show negative sentiments towards them.

It’s worth keeping in mind that players who had a negative experience or impression about a game may be more likely to leave a review than those who had a lukewarm experience or an enjoyable but unexceptional experience. But MPL’s report is an interesting snapshot of player satisfaction and engagement beyond downloads.

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