morning joe Hosts Joe Scarborough and Mika Brzezinski caused controversy with their decision to meet with President-elect Donald Trump following his election victory. It seems to be killing them in the ratings.
Now, to be fair, MSNBC’s ratings were trending down anyway. On election night, they still managed to outperform CNN, but the numbers equates to a 29% decrease.
But Joe and Micah didn’t gain anything by bending the knee to Trump. Conservatives ridiculed these men because they had long known they were hypocrites. But the left was equally furious at having tea with a “literal Hitler.”
This two-for-one combination is showing up in the network’s ratings. That’s not a good thing for a company undergoing a serious overhaul that could lead to major layoffs or a complete rebrand.
Morning Joe’s average audience was down 20% from Monday to Wednesday to 618,000 viewers.
The 25-54 demo was down 45% to 49,000 viewers.
— Dylan Byers (@DylanByers) November 21, 2024
MSNBC ratings are getting worse and worse.
Raw data provided by Nielsen Media Research shows the viewership drain continues. morning joe Wednesday, Nov. 20, two days after Micah and Joe announced their Mar-a-Lago meeting with President-elect Trump.
MSNBC’s flagship morning show, according to data. delivered its lowest-rated show since 2021 to the coveted 25-54 demographic, accounting for 41% of that demographic.
morning joeData showed average viewership of 647,000 viewers and 51,000 in the demo, a 60% decrease compared to the Q3 2024 average.
“Each day, each show’s ratings are lower than the day before as viewers continue to flee ‘Morning Joe’ ever since the host discussed his meeting with President Trump,” the email from Fox News said. It is written.
Look at these numbers.
Related: Comcast reorganization could force MSNBC to change name, reduce sales channel to ‘well-funded startup’
the problem is just beginning
Comcast, MSNBC’s parent company, is undergoing a major reorganization following Trump’s victory in the 2024 election.
This includes spinning off its cable networks, including MSNBC, into a separate company called SpinCo. The restructuring creates considerable uncertainty for the network, with potential changes including changing the network’s name or downsizing it to what upper management calls a “well-funded startup.”
Layoffs and pay cuts seem inevitable. Joe and Micah even awkwardly mentioned the possibility.
“I mean, I could be completely wrong. We could all be fired in a year,” Scarborough said on the show. “You never know what’s going to happen when that happens.”
After hearing his comment, his wife and co-host Mika Brzezinski added, “Or tomorrow.”
Reports have surfaced that fellow MSNBC star Rachel Maddow was receiving a paycheck. reduced by $5 million.
