Jinyun Li is a talented multidisciplinary designer and visual artist known for her innovative approach to fusing art and technology. Her unique background, which began in accounting, allows her to bring a structured and analytical perspective to her creative work, blending precision and imagination. Her career spans multiple disciplines, including UX design, furniture and industrial design, installation art, fashion, and film, which she leverages to create visually appealing, user-centered experiences. She has won prestigious awards such as the Muse Design Award, the NYX Award, and the Marcom Award, demonstrating her commitment to excellence and ability to push creative boundaries. Her work is deeply rooted in a philosophy of accessibility and inclusivity, with a focus on designing experiences that are as meaningful as they are visually appealing.
How do you stay up to date with the latest trends and technology in design?
We’re constantly learning and staying informed through online courses, industry articles, exploring new software, and more. Additionally, I’m actively involved in the design community to see what’s trending and share my insights. This continuous learning is essential in design, as technology and trends evolve rapidly. I focus on integrating these insights into my work and ensuring my designs are innovative and in line with current user expectations.
What motivates you to continue creating and innovating in your field?
My motivation comes from a desire to connect with people and make a difference through design. Knowing that your project can improve or inspire someone’s experience can be incredibly fulfilling. I am also curious to explore new ideas and experiment with different mediums, from digital interfaces to installation art. This constant evolution keeps my work fresh and meaningful, allowing me to push creative boundaries and offer new perspectives.
What advice would you give to aspiring designers and creators?
My advice is to embrace a learning mindset and be open to exploring diverse experiences. Don’t be afraid to take risks or venture into unfamiliar territory, as each experience adds depth to your skills and perspective. Ask for feedback, but remember to trust your own vision. The design field can be unpredictable, so building resilience and adaptability is important. Finally, focus on creating work that resonates with your values and passions. This integrity will have a lasting impact and help you grow as a creative professional.
How do you balance your work across so many disciplines, and how does one discipline influence another in your creative process?
Balancing multiple fields requires a combination of time management and a deep passion for each field. I view my work not as an independent silo, but as an interconnected part of a larger creative vision. My work in film influences storytelling in UX design to create intuitive and immersive user journeys. This interconnectedness keeps my work dynamic and prevents creative stagnation.
What role does storytelling play in your creative process and why do you think it’s important?
Storytelling is at the heart of everything I create. Whether it’s designing a chair, making a film, or building a user interface, I think of each project as a story, something that takes the audience or user on a journey. For example, in furniture design, the “story” may be how the piece fits into the space and complements the lives of the people who use it. UX design is all about guiding users through interactions smoothly and meaningfully. I believe storytelling is what turns a functional design into something memorable. It adds depth, emotion, and a sense of connection that makes the work resonate on a human level.
