Graphic designer based in New York Jocelyn Ziying Zhao We are redefining the boundaries of design through our groundbreaking work. Google Creative Labexplores the intersection of enterprise technology and visual storytelling. Known for her expertise in generative design and creative coding, Jocelyn combines technology and artistry to create innovative and impactful visuals.
Her recent efforts Generation AI It has brought new possibilities for artistic expression. “It’s refreshing to see how algorithms can transform the creative process and expand the possibilities for the future of design.” she says. Jocelyn’s visionary approach has earned her reputation as one of the industry’s most forward-thinking creators, earning her accolades from leading organizations such as Type Directors Club, Communication Arts, DNA Paris Design Awards, Core77, and Graphis. has been firmly established.
Jocelyn’s design philosophy centers around the fusion of tradition and technology, a theme that runs through her most famous projects. cloth museum, text roomand fluid dimensions. Each project reflects her dedication to exploring how tradition can inform and inspire the future of design.
of cloth museum This project is a testament to Jocelyn’s ability to embrace technological advances while respecting craftsmanship. Inspired by the jacquard loom, a revolutionary invention in the history of textiles, she developed a brand identity that combines the museum’s textile heritage with its multidisciplinary ambitions.
The highlight of this project is F generatoran interactive tool that leverages creative coding, allows visitors to design a personalized version of the museum’s logo. “It was incredibly rewarding to witness audiences engage with the museum in such a personal and interactive way,” says Jocelyn.
In addition to the project’s innovation, text roomis an interactive installation that combines traditional weaving with generative typography. Visitors use a typewriter-like device to create dynamic messages that change based on sound frequencies. This modern interpretation of the weaving technique has been widely praised for its ability to blend tactile art and digital programming.
Jocelyn’s project fluid dimensions We delve deep into the abstract world of cyberspace and make the intangible tangible. Throughout eight chapters, she explores the architecture of digital interaction using 3D typography, generative design, and virtual reality.
A standout feature is the VR component that Jocelyn developed in just one month using Unity. The immersive experience allows users to travel through the multi-layered dimensions of cyberspace. “This project captures the fluidity of our online lives, turning abstract concepts into compelling and relatable visuals,” she explains.
Jocelyn’s work at Google Creative Lab continues to push boundaries by leveraging tools like generative AI to amplify creativity. “Technology cannot replace human ingenuity.thattools to improve it” she emphasizes.
Her ultimate goal is to make design accessible and spark curiosity and engagement among diverse audiences. Whether reviving textile traditions, visualizing digital networks, or exploring the creative potential of AI, Jocelyn’s projects reflect a deep commitment to innovation and storytelling.
As one of the design industry’s leading talents, Jocelyn Ziying Zhao is paving the way for a new era of visual communication where tradition meets technology and creativity without limits.
