Keller isn’t just focusing on Gen Z kids and their British friends. In between her work at Uniqlo’s Tokyo headquarters, she also stops by Seoul, South Korea. “There’s a huge cafe society going on there,” she says. “K-POP and K-Beauty They’re driving this very hipster moment in Korea, which is, or will be, driving the rest of the world. ”
Does this include major European haute couture houses? “Of course,” says Keller, who recommends taking a look at Adder Error, a Seoul-based label run by an anonymous collective of Korean designers. “They’re one of the coolest brands in Seoul right now,” she says, pointing out that their slouchy kilts and denim bomber jackets are examples of Korea’s new youth style. “In five to 10 years, these fashion designers will [European] It’s true that we design houses. ”
Has Keller ever considered coming back as creative director for an even bigger luxury house after going through the same design house? She shrugged. ”time “They named me the world’s most influential designer in 2019,” she says, “at the time I thought it was the biggest honor for me. But I’m very grateful, but what do you think? Now, when I walk outside in Paris, London, or Japan, I see three random men wearing coats made for Uniqlo. I want to wear the coat and go about my daily life.It gives me a great sense of accomplishment.”
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