Payments platform Cash App has launched an integration with Google Play, giving Android users more options at checkout. Consumers can now use Cash App Pay to purchase millions of apps, games, music, movies, books, and more available on Google Play.
“We continue to expand payment options on Google Play, and the addition of Cash App Pay is an important step in giving users more choice and convenience while meeting their evolving payment preferences,” said Pete Albers, director of retail and payment activation, Google Play.
According to the announcement, the initiative is aimed at appealing to younger users, especially gamers. The U.S. Bureau of Economic Analysis estimates that consumers spend $3 trillion annually outside the traditional financial system. To date, Cash App Pay has grown to 4 million monthly active users over the past year.
“We know that the next generation of shoppers want more choice at checkout and they’re also looking for more ways to pay with their money. This partnership not only gives them the flexibility to pay for what they want, but it also brings together two powerful customer segments, maximizing mobile utility,” said Tanuj Parikh, head of partnerships, Cash App and Afterpay at Block.
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Part of Cash App’s growth strategy is marketing to gamers. Features like the ability for users to seamlessly send money using “$cashtags,” cryptocurrency, bitcoin, and tax support make it a great fit for creator-led marketing. Additionally, the platform allows minors between the ages of 13-17 to use the app. Parental supervisionThis gives Google Play direct access to users who may not otherwise be able to access it.
In 2019, Cash App sponsored esports organization 100 Thieves and acquired naming rights to their headquarters. This relationship ended in 2019. 2022However, the company continues to sponsor other games. event And creators.
Android users can make payments now using their Cash App balance or linked debit card.
