Epic Games yesterday announced a new gaming strategy for mobile game stores in the wake of new European regulations and ongoing battles with major platforms.
The company said it was making great strides in bringing its games to players on mobile devices. As you may recall, the company was booted from app stores after filing antitrust lawsuits against Google and Apple, and the case was heard in court.
Meanwhile, the European Union has implemented a digital markets law that regulates what big platforms can do when it comes to banning rivals like Epic from promoting alternatives. As a result of this regulation, Fortnite may soon return to mobile.
Epic announced yesterday that Fortnite is coming back to iOS in the European Union, and the Epic Games Store is coming to Android worldwide and iOS in the European Union, offering great terms for all developers: a 12% store fee on payments processed by Epic and 0% on third-party payments.
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Epic also said it plans to bring its mobile games, including Fortnite, to other mobile stores that offer great perks to all developers. Previously, Epic said that Apple “Malicious non-compliance“Inconsistency” with EU regulations. The dispute is still ongoing. in progress.
Epic Games also stated that it would end distribution partnerships with mobile stores that act as “rent collectors” without aggressively competing and serving all developers fairly, even if they offered special deals for its games. This was a rather puzzling statement, given that it was moving Fortnite back to European app stores. However, as you’ll see below, this was actually just a reference to Samsung.
Epic also said it was announcing today that Fortnite and other games would be removed from the Samsung Galaxy Store in protest of Samsung’s anti-competitive decision to block sideloading by default, and after Google’s ongoing proposals to Samsung to stifle competition in the Android app distribution market became public in the U.S. lawsuit Epic v. Google pays Android smartphone makers to be the default store on their devices.
Epic said it has long advocated for its right to have stores on iOS and Android and to compete fairly, and noted progress being made around the world, including the DMA in Europe, similar laws in the UK and Japan, regulatory investigations around the world, and the victory in the Epic v. Google case in the US.
As the operator of the Epic Games Store, Epic said it will use this opportunity to offer great perks to all developers on its store. And as a game developer, the team at Epic will do everything in its power to support other stores that strive to offer their own great perks to all developers.
Epic also announced that the mobile game Ortho Store The company plans to announce support for at least two third-party stores on iOS in the EU soon. AltStore was recently launched After complying with the European Digital Markets Act.
