Josh Dorfman – known for him Lazy environmentalists TV and book series– Visites shares his latest efforts to make sustainability seamless, smart and scalable. From hosting eco-live shows to launching Climate Tech Ventures, it makes your Dorfman’s Mission: Sustainable choice attractive and accessible. During the 1990s, while working in China, Dorfman saw the transition from bicycle to automobile, achieving the environmental costs of global development. That insight set him on the path to transforming consumer culture into a greener life. “People don’t respond to guilt,” he said. “They are dealing with practical, self-interest solutions that will make their lives better.” Dorfman is currently leading two new initiatives. Plantd and Super cool. By blending smart storytelling and practical solutions, Dorfman shows that sustainability is simply not necessary, but it’s undeniably cool.
PlantD is a startup in carbon-negative building materials using ultra-fast grass, producing better performance panels than traditional plywood. Supported by former SpaceX engineers, Plantd’s Electric, Zero Smoke Stock production line locks atmospheric carbon to walls, floors and roofs without cutting down wood. Their work is attracting serious attention. Dr. Houghton, the largest home builder in the United States, recently ordered 10 million panels. Climate innovation in the spotlight of SuperCool podcasts and newsletters resonates beyond political boundaries. Dorfman’s storytelling targets a middle ground where sustainability is consistent with health, economics and lifestyle. The episodes include stories such as the upcycled e-bike marketplace, the Ai-pottimized HVAC system, and the Green Retrofit of a federal building. “We already have the technology to solve climate change,” Dorfman said. “What we need is faster adoption. It comes from telling the right story.” For more information about PlantD’s carbon-negative building materials, see https://www.plantdmaterials.com/ Tune with a super cool podcast https://getsuper.cool/
