In an effort to lure customers back into its stores, Starbucks Corp. is rolling out one of the most powerful weapons in its arsenal: the Pumpkin Spice Latte.
This year’s fall lineup is heavier after the coffee chain fired its chief executive officer last year. Surprise move The fan-favorite fall drink was named key to the company’s plan to reverse same-store sales growth for the second quarter last week. Decreased.
The Pumpkin Spice Latte will return for its 21st consecutive year on August 22. Starbucks will also introduce a new Iced Apple Non-Dairy Cream Chai and two other apple drinks that will be available for purchase exclusively through the app. Returning items include Pumpkin Cream Cold Brew.
Starbucks is hiring a restaurant industry heavyweight as its CEO next month: Brian Niccol, who recently turned around Chipotle Mexican Grill, is set to become one of the highest-paid CEOs in the U.S. Starbucks investors praised the choice, and the company’s shares rose 25% on the day of the announcement.
Nicole is Combating inflation-weary consumers It discontinued $6 iced lattes, increased wait times and made staffing changes that angered once-loyal customers.
Starbucks said the fall drinks aim to satisfy demand for seasonal drinks while catering to Gen Z and millennials who prefer tea-based, cold, dairy-free drinks. The company added that drink customizations in the most recent quarter were up 28% year over year.
