You’ve probably already heard about Elon Musk’s post-election leak from X (formerly known as Twitter).
Users of X, which Musk named “All Apps,” escape from the platform. The ripple effects of the election season and Musk’s support for Donald Trump have led to a deluge of misinformation and harmful rhetoric being pushed into users’ feeds on the platform. As a result, the X alternative Bluesky suddenly Rapid increase in user registration and daily active users.
This may seem like a sudden event for X. It may seem like just a temporary reaction to the election results. But new data shows that Company X’s woes are much bigger than the post-election rebound.
Musk’s X has been steadily losing users since before the election. And based on its current trajectory, millions of X users will likely leave next year as well.
The traffic situation on election day in X was fleeting.
Ever since it was called Twitter, X has traditionally seen significant spikes in traffic and daily active users based on major current events. Elections, especially the US presidential election, are a major traffic factor for X.
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Elon Musk suggests that X is suppressing posts with links
As reported by SimilarWeb data, guardianthis was certainly the case in 2024 as well – at least on Election Day and the day or two immediately after the election.
However, over the broad period leading up to the election, X actually experienced a sustained decline in daily active users. In fact, for the entire month of October, X lost 300,000 to 2.6 million daily active users in the US each day. Since early October, daily active users in the U.S. have fallen 8.4 percent, from 32.3 million to 29.6 million.
X is likely to continue losing users in 2025
mashable previously reported Just one month before the period covered by the most recent data, we investigated the decline in X’s user base. In September, the UK and EU followed a similar downward trend, releasing data showing that Company X had lost almost a fifth of its daily active user base.
However, according to analysts, Company X’s stock price will continue to decline in 2025.
According to analysts, e-marketerpredicts that between Musk’s acquisition of X in 2022 and 2025, X will have lost 7 million monthly active users in the US.
The decline in user base pales in comparison to the decline in X’s brand and value. According to recent reports, brand financeThe brand value of X is currently 673 million. The brand was valued at $5.7 billion before Musk acquired it in 2022. In terms of revenue, Company X’s revenue is fell 40% Compared to the previous year based on internal data for June 2024.
