
How street-style photography evolved from the Edwardian era to today. Now it’s exploding – and turning fashion over.
Jessica Chastain, Daisy Edgar Jones and Parker Posey were among the stars who attended the recent 2025 Gucci Fashion Show, but the photographer wasn’t chasing outside. Instead, they sabotage an alley wrapped around Milan, where ancient costumes screaming “Chloe!” “Chloe!”

“It still makes me nervous,” says issuer Chloe, a Boston-born stylist and retail director. Chloe King The reality star of the fashion industry: The person who became the version of a street style star. “That’s not an easy job,” King tells the BBC. “But I think street style is really the best part of fashion because it’s people who live and breathe it and customize their outfits to their personality, not just what they’re being shown on the runway.”
“About a decade ago I was very engrossed in street style outside of fashion shows,” says Vogue photographer Aciel Tanbetois. Style Dumond. “It reminded everyone that wearing your own clothes can be more exciting than copying what’s on the runway, and it really revolutionized the industry.”

Today, mass market brands like Gap and J Crew film campaigns that mimic street-style shots. Meanwhile, luxury labels like Tod’s and Lapointe Stage Catwalk are created to make Milan and Manhattan look like a casual walk. “People think they are more reflected in their street style,” King says. Plus-size runway models casting is declining. “We need all of these voices and perspectives to accurately reflect what is going on in fashion, and we need a very diverse group of photographers outside the show.
That sense of inclusion is a thruline that goes back from today’s street style photographer to the early pioneering of the genre. Before street style became a favorite fashion way to translate real life trends, it was an unusual entry point for women looking to enter the world of photography.
The origins of street style photography
The early street style photographs, first seen in women’s magazines in the early 1900s, center around aristocrats in France and seaside hideouts. Most Iconic: Graphic Black and White Striped Dress French photographer Jacques-Henri LartigueIt was run in the fashion publication Les Modesin 1912 and served as an inspiration for Cecil Beaton’s My fair woman’s outfit 1964.

While Lartig is shooting a social gown at Scottish photographer Autewill Racecourse Christina Bloom He was filming a wider range of women’s fashion throughout the British Isles. These include the all-white saffler jet skirts of women’s rights marchers, the shinshudowest jackets of London’s first women’s police brigade, and the tartan wraps of labor politicians. Barbara Eilton Gould. (She wore a huge accessory in 1909, supporting the rights of fishermen’s workers. Today, Grazia Global Editor Joseph Ellico says, “She looks like she’s in a Burberry ad.”
Ten years later, the photographer Marianne Breslauer He captured young sunbathers relaxing in Germany and smoking cigarettes in Paris, documenting the early freedoms of 20 women who were quickly stripped away by the Nazi regime. In doing so, she filmed a new style of the era. The skin-like fiber outfit was first made from synthetic fibers instead of wool. Katherine Hepburn’s boyish style exaggerated wide-leg pants – before they bump into mainstream fashion publications.

In 1951, a French-American photographer was named Vivian Meyer He began taking photos of people in New York City on the streets and later on in Chicago. While working as a nanny, she created a darkroom and developed films from the rolleflex camera. He has subjects including telephone operators on his way to work, a patriarch of Park Avenue, shopping for a veiled hat, chatting with a Cadillac and wearing a subtle gingham dress. Although kept in her private collection until after her death, Meier’s negative was discovered at a storage locker auction in 2007 and featured on the photo sharing site Flickr, and received extremely important acclaim.
Street style sisters
That same year, Tambetoba was launched. Style Dumondone of the first street style blogs created by a female photographer. “People were very engrossed about 10 years ago,” Tambetoba tells the BBC. The Soviet-born, Belgium-raised photographer was studying at Central St. Martins, a fashion school in London, when she began taking pictures of her fellow design students outside the school building.
Changing room
Changing room A BBC column highlights fashion and style innovators at the forefront of progressive evolution.
“You’ve started to see these tribes appear,” she explains. There was a Chanelzarina with a pink tweed coat and pastel ballet slippers, often topped with a quilted leather bow. Rick Owens’ Goth California Coven features fine black jeans and an elegant, witchy velvet cape and blazer. A book-headed girl raided Prada with a leather satchel covered with logos thrown over a vintage wool quilt. “It’s like someone who follows a sports team,” says Tambetoba. “You’re all rooting for something bigger than you.” But instead of football jerseys, fashion fans wear Dior jersey knit dresses.
As one of the only women in the street style photography scene, Tambetoba knows her perspective is unique – although she claims her colleagues, including fellow Vogue photographers Phil oh and Tommytonequally innovative. “For me, I think I knew how to do that. I I wanted to wear clothes, but I realized my commitment to finding them exactly and whether they were “trendy” or not normally, their commitment to wearing them in such a unique way. Ah, I love those colors together. I think you can inspire others with your own style. “That last one always got them! “She laughs.

“What I understood in street style was that my audience was to see the real people doing the real thing,” says Gallance Dore, a French photographer in the southern part of Corsica. “Fashion was long limited to magazine pages, but now it’s about how people wear these clothes in real life.” Like Tambetoba, Dore started blogging in the early 2000s as a fashion illustrator, then as a photographer and stylist. Working with other street-style photographers, he “told me a lot about connecting with others,” and his early street-style circuit cohort included Tambetoba and Tam McPherson’s Tambetoba. All cute birdsand a fashion photographer who turned to photojournalist. Kirsten Sinclair.
“You all get to the fashion show about 30 minutes before it starts,” explains Tanbetova, who receives the show address from the editor’s editor at Vogue., Or directly from the design office. (New street style photographers without such connections often keep in touch with each other and share information via WhatsApp channels.) “It’s not like the red carpet where everyone assigns a spot. Find a place to work for you. King says authenticity is the key to street style shots with great integrity. “There’s a candidity and real-time nature of photography. What really resonates is when a photographer shoots slices of life along with fashion.”
So, what are the secrets to finding those little moments? “I think it’s because we live in clothes too,” Tambetoba says. When she catches MacPherson outside of Todd Shaw in Milan, she features a momentary black loafer. “We have a place!” she not only screams, but also tends to set it up.
As editor-in-chief and stylist, Jericho says street-style photography “always” affects his creative vocabulary. “How are the kids dressed now? Are their jackets worn over the shoulder, or do they only have one arm on their top?

Meanwhile, Tambetoba was asked by a small fashion house to photograph catwalk models as if they were street style stars. Scrolling through her photos of her on the lively Miu Miu show in Paris, I can’t see fashion stars like Giji Hadid and Amelia Gray carefully posing in catwalk appearances. Instead, the model jumps up and down the stairs, staying in the hallway, catching them running in line just seconds before the show begins. “The magic lies in the candid moments of predictions before the runway,” she says. “If you look like you live in clothes, it’s very cool.”
Street style also led to roads far beyond the streets of Des Champs-élysées. After nearly a decade of shooting street styles in New York, London, Milan and Paris in 2022, Dore moved to California to create an eponymous beauty brand. The line is approved by Gwyneth Paltrow and by the Environmental Working Group, but Dore believes she has been successful in learning her street style: candid fashion photo “People want to learn more about you,” she says. “I think it’s the same with beauty brands.” Has she missed the street style scene? “I loved it,” she says. “But now we have an incredibly talented woman. That’s their turn.”