When Young became Hollywood’s Ingenue’s go-to fashion advisor, TV shows like America’s next top model and films like The Devil Wears Prada have been making the former island fashion industry millions Turning it into entertainment, stylist Rachel Zoe landed her own reality television show. Still, Young argues, “being a ‘stylist’ was not considered honorable in the fashion world.” “I realized I should talk more about my work until Instagram started.”
Red Carpet Revolution
When Instagram was launched in 2010, it quickly became a tool for celebrities to take control of their images from tabloids and studios. “They didn’t have to wait for the magazine to film them in a specific way,” Young says. “They could do it themselves, and I realized I could do it myself.”
She began posting images of red carpet works for celebrities such as Natalie Portman and Isabella Rossellini, along with more traditional advertising campaigns for high-end Titans like Dior. “All of a sudden, people are coming to me to say ‘Congratulations!'” Young laughs. “What are you congratulations? Do you acknowledge what I do for my work?”
Young’s entrance to social media came as major luxury brands made clothes available through online shopping sites such as Net-a-Porter and Mytheresa. “All of a sudden I could see the red carpet from my phone and then I could buy the same dress as the celebrities,” says Elana Fishman, editor of Hollywood Fashion Hub Page Six Styles. -Carpet trend cycle. “For influential stylists like Kate Young, it directly affects what people are buying and everything is impacting by choosing someone’s clothes when everything is walking to Starbucks. It means giving.”
