Who are the Beta Generation?
The Beta generation follows the Alpha generation, born between 2010 and 2024. Generation Alpha was preceded by Generation Z (1996-2010) and Millennials (1981-1996). Starting with the alpha generation, the naming convention uses Greek letters to indicate the beginning of a new generational era.
This generation, known as “beta babies,” will grow up in a world characterized by high levels of technological integration. They are expected to experience the proliferation of self-driving transportation, wearable health technology, and immersive virtual environments as standard aspects of their daily lives.
“While Generation Alpha has experienced the rise of smart technology and artificial intelligence, Generation Beta will live in an era where AI and automation are fully integrated into daily life, education, the workplace, healthcare and entertainment,” McCrindle said. said in a blog post.
Generation name and year
➤ Greatest Generation (born 1922-1927)
➤ Silent Generation (between 1928 and 1945)
➤ Baby Boomers (1946 to 1964)
➤ Generation X (between 1965 and 1980)
➤ Millennials (1981 to 1996)
➤ Generation Z (1997 to 2012)
➤ Alpha generation (between 2013 and 2022)
Future challenges
While technology is expected to define the era, the Beta generation will also inherit complex social challenges. Issues such as climate change, rapid urbanization, and demographic shifts will require this generation to prioritize adaptability, collaboration, and innovation.
Despite growing environmental awareness among Gen Z and Alpha, Gen Beta has the added responsibility of ensuring sustainability moves from concept to basic practice.
“Understanding their needs, values and preferences is critical to predicting how they will shape the future of society,” McCrindle said.
The search for true connection
Social connections are another area that Betas may need to redefine. As social media continues to dominate communication, fostering meaningful and authentic connections is likely to become a key focus for this generation.
As the Beta generation begins its journey, the world will be watching closely to understand how they will navigate an increasingly complex and interconnected world. Their responses to the challenges and opportunities of their time will shape the trajectory of future societies.
