Bella Hadid She is fighting back after Adidas pulled her recent advertising campaign, which featured her wearing running shoes inspired by the design of the 1972 Munich Olympics.
Us Weekly The people said they had learned that Vella had hired legal counsel to file a lawsuit against Adidas for a “lack of public accountability” in running a campaign that linked anyone to the death and violence at the 1972 Munich Games, noting that companies have a responsibility to properly scrutinize their own campaigns and the historical events surrounding them.
The source added that “violence is not in keeping with Bella’s views.”
Hadid has not contested the cancellation of the campaign, but she is upset that Adidas referenced the 1972 Olympics without first providing historical context. The company has since insisted that any link between the campaign and the tragic events of 1972 was “totally unintentional.”
Adidas not only hired Hadid from Israel and other countries, Palestinian Israel condemned the ad for using the Olympics as inspiration, despite the fact that a terrorist attack occurred at the 1972 Games. Israel condemned the ad and Hadid’s involvement. X Account Thursday, July 18th.
The shoe company apologized for the commercial and announced on Friday that it would be “revising the remainder of the campaign.”
“We are aware that connections have been made to a tragic historical event. This was completely unintentional and we apologise for any upset or distress caused,” they said in a statement. statement.
“We believe sport is a unifying force in the world and will continue to strive to champion diversity and equality in all we do,” they continued.
of 1972 Olympics The Israeli-Palestinian conflict is best remembered for a tragic massacre that occurred just one week after the start of a multi-sport tournament: on September 5th of that year, eight members of the Palestinian militant group Black September took 11 Israeli athletes and coaches hostage, subsequently killing all of their victims, as well as a German police officer.
This advertisement is “SL72” Trainer“Send flowers to Bella Hadid in the SL 72,” Adidas tweeted on Thursday before removing the campaign from its social media platforms.
The American Jewish Committee also weighed in on the controversial ad, calling on the company to change the “egregious error.”
“At the 1972 Munich Olympics, 12 Israelis were killed and taken hostage by the Palestinian terrorist group Black September. Adidas’ choice of a vociferously anti-Israel model to evoke that dark Olympics is either a gross oversight or deliberate incitement. Neither is acceptable,” the AJC said. Tweeted On Thursday.
Hadid has yet to publicly comment on the controversy, but she did post a photo of herself standing next to an Adidas sign on Instagram earlier this week, but as of July 20, her post has since been deleted.
