AKSHAY KUMAR dominated TV ads in 2024 from the viewpoint of the advertising volume share and appeared as the second most visible celebrity.
According to the approval report of a celebrity released by Adex India, a category of TAM Media Research, Doni has appeared as the most popular celebrity and has supported 52 brands on television in the past year. It was seen, and after that, Amitab Batchchan continued. Approved 51 brands.
“Overall, in 2024, the amount of commercials approved by celebrities grew 3 % compared to 2023, emphasizing the sustainable effects of Star Power in advertising. In 2023, 8 % in 2023 and the 6 % decrease in 2022, which significantly increased advertising activities, and in the fiscal year in April 2024, the daily advertising peak period. (Measured by time), the report of Adex India is described.
More than 50 % of advertisements approved by celebrities were from three major sectors, including food and drinks, personal care, hygiene, and household goods.
“AKSHAY KUMAR dominated television ads in 2024, demonstrated 20 hours of visibility every day on all channels, and made him the most visible celebrity. Shahh Rukh Khan was close to 16 hours a day. , He has strengthened his eternal influence in the support of the brand. ”
Main category
Regarding the category, the toilet and the floor cleaner appeared as a major category that leads 9 % of celebrity advertising volume, following 5 % soap. The report emphasizes the strong dependence of a hygiene -centered brand to the support of celebrities. Other important categories that are banked by celebrities for advertising include powdered, ventilation soft drinks, paints, architectural materials, dyes, online shopping platforms, milk beveres, and laundry for biscuits. An advertisement for 2024, “the report states.
In fact, the game category was found in the past year using up to 53 celebrities in television ads. The spice brand has collaborated with 34 celebrities in ads.
“In 2024, the food and beverage department saw the existence of celebrities who were strong in advertising, but personal care and hygiene sector were mainly supported by female celebrities, reflecting the marketing tendency of gender in these industries. According to ADEX INDIA’s report, agriculture, telecom, Internet service provider, and media sector advertisements are featured only for male celebrities, emphasizing the lack of women in these categories.
