India’s cable television sector is facing a deep structural shift, with the risk of work at Rs 195 lakh, as India’s cable television sector is strained due to increased consumption of digital content, viewer preferences and lack of regulatory updates, according to a new report from All India’s Digital Cable Federation and EY.
The report warns that while cable operators across the country are losing subscribers and income, employment in the sector is falling sharply. India has over $19 trillion in television households, but the way content reaches these homes has changed. TV subscriptions, which were standing at 15.1 krulls in 2018, fell to 11.1 krulls in 2024, the report said, and this number is expected to fall from 7.1 krulls to 8.1 krulls by 2030.
This shift has affected the viability of local cable operators, many of whom have reported a sharp decline in business. Based on a national survey of over 28,000 LCOs across 34 states and coalition regions, the report found that 93% of operators report a monthly decline in income. Approximately 49% said their subscriber base had declined, while 35% said they lost more than 40% of their customers. Overall employment in the cable television sector has declined by 31% since 2018. Estimated unemployment ranges from Rs 1.14 lakh to Rs 1.95 lakh nationwide.
