Check out the top nutrition trends for 2024 and find out why sustainable, function-driven eating is the talk of the town. From eco-friendly superfoods to personalized wellness plans, we dive into what’s driving the buzz.
1. Sustainable Nutrition
Sustainable Nutrition It focuses on dietary habits that support both personal health and environmental well-being. According to the World Economic Forum:65% of people Our goal is to help you make the right choices to live a healthier and more sustainable life.
In the UK, the Food Standards Agency73% of people We believe it is important to buy foods that have a lower impact on the environment.
These statistics reflect a growing awareness of environmentally friendly consumption.Sustainable and ethical food choices It involves eating more plant-based foods like fruits and vegetables, as well as reducing your consumption of animal products like dairy and choosing plant-based milks instead.
Sustainability also means minimizing food waste and using up leftovers, such as turning yesterday’s roasted vegetables into today’s salad.
2. Women’s Health
The White House is the firstWomen’s Health Research Initiative Earlier this year, the consulting firm said that despite an overall 27% drop in health tech funding from 2022 to 2023, investment in women’s health innovators had increased by 5%.Deloitte.
In addition, the global women’s health market issupplement It’s expanding as more women seek health solutions tailored to their needs.
ofDigital market for women (for example,Contraception Wearables) is also expanding.Devices and apps We help women track their hormone health and make informed dietary choices based on their specific needs.
Did you know? We’ve partnered with Lead Nutrition Scientist and Registered Dietitian Stephanie Nelson to create a FREE 7-Day Food Impact Plan designed to help women have the most energy and feel their best. Learn more here.
3. Cortisol and Stress Management
Stress management is key Trending Topics for 2024Of particular interest areCortisolstress hormones.TikTok popularizes cortisol-reducing products Supplements andAdaptogens To manage stress, andsale It’s on the rise.
Stress relief foodsLike the anti-inflammatory foods found in the Mediterranean diet, it helps keep cortisol levels in check.
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4. Microbiome Health
of Probiotics Market It is expected to grow from $71.2 billion in 2024 to $105.7 billion by 2029. Microbiome Health EmergingNutrition Trends 2024.
This trend reflects growing interest in gut health.Overall Health EffectsA healthy intestine digestion, Immunityand Mental Healthand nutrition plays a key role in maintaining good health.A balanced microbiome.
The best foods for gut health include fibre-rich foods like fruits, vegetables and whole grains, as well as probiotics found in yogurt and fermented foods.
5. Nutrition
In 2024, food security remains a major global challenge,World Bank mobilizes $45 billion To deal with that.Recent Opinion Polls The survey revealed that 53% of people feel that nutritious food is still not widely available or affordable.
Strategies to reduce the cost of healthy eating while sustaining your food supply include community gardens and subsidized farm stands. Here are some tips to help you: Cooking at homePlan your meals, buy nonperishable foods in bulk, and have a flexible shopping list so you can shop sales.Government Programs Policies can also increase the availability and affordability of nutritious foods, helping to ensure that everyone has access to healthy diets.
6. Plant-based diet
Sales of plant-based foods$8.1 billion in 202362% of U.S. households have purchased these products, and 81% are buying more.
They can Has numerous health benefitsinclude Improved digestion and Weight ManagementIt is also known to have a positive impact on the environment. Reducing carbon emissions and conserving resources.
To Start eating more plant-based foodsInclude fruits, vegetables, whole grains, legumes, meat alternatives, and dairy-free products in your diet. Gradually replacing animal foods with plant foods will A smooth transition It will be more sustainable. Plant-based diets may cause stomach problems Initially.
7. Functional drinks
Functional drinks may soon become popular alternatives to coffee and energy drinks.These Healthy AlternativesPacked with vitamins, minerals, adaptogens and probiotics, they are meant to boost energy, focus and overall wellbeing.5.4% of respondents We’ll see how much demand there is up until 2033.
According to a survey, the growth rate of the matcha market isIncreased by 9.9% to $6.86 billion By 2033, matcha awareness will be Many health benefits is likely driving this trend.
Kombucha, a fermented tea drink, Contributing to a healthy lifestyleAs a result, the drink is currently at the top of the list of popular fermented drinks, with sales of $1.3 billion by the end of the year.
8. Low-Carb Diet
Low Carb Diet areaNutritional Topics Even though some nutritionists don’t recommend it, it’s expected to be recommended in 2024.
Benefits include: Faster Weight Loss and Stable energy levelsAs more and more people seek sustainable health solutions, low-carb diets are A manageable approach Achieve and maintain optimal health and fitness.
9. Non-alcoholic drinks and mocktails
The rise ofCalm Curiosity Movement Non-alcoholic drinks and mocktails are becoming more popular, and the segmentRapid growth by 2033Bars now offer creative non-alcoholic beverage options to cater to every patron’s needs.
These drinks areHealthier lifestyle You can enjoy a cocktail without sacrificing the social experience. Examples include non-alcoholic mojitos and gin and tonics. Try using fresh fruit, herbs and carbonated water for homemade mocktails.
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10. Reduce sodium and sugar
According to the International Food Information Council’s 2023 Food Survey: 72% of people They try to avoid or limit sugar in their diet. 37% of people Currently reducing sodium intake in their diet, 17% are interested in doing so in the future. Reducing sugar and sodium intake in the diet may be a long-standing nutrition trend.
Reducing your dietary intake of salt and sugar is important to prevent the health risks associated with excessive consumption. Heart disease, diabetes, and obesity.
To make this change in your life, consider reading food labels, cooking at home to control ingredients, and using herbs and spices instead of salt for flavor. Choose fresh foods over processed foods, and opt for fruit or natural sweeteners like stevia to satisfy sweet cravings.
11. Personalized Nutrition
The digital personalized nutrition market is expected to grow at a rate of around 20%.16.5% from 2024 to 2031Technology-driven personalized nutrition management is Accurate and actionable insights Innovative technology for achieving personal health outcomes allows you to track nutrient intake, monitor progress and adjust recommendations in real time, making it easier to achieve and optimize your specific health goals. Overall health.
12. Artificial Intelligence in the Food Industry
Artificial Intelligence (AI) AI is transforming nutrition by allowing you to create personalized meal plans, analyze eating habits, and assess overall health, making it a key trend for 2024. Trend analysis shows that personalized meal planning using AI will grow by 21.9% annually,$10.5 billion by 2030.
About 77% of devices They use some form of AI. And a more recent study found that55% of Americans We use AI regularly, which coincides with the growing trend of AI-based nutrition and indicates high demand for AI-driven solutions.
Recent research has shown that AI-Powered Mobile Apps It encourages you to move more and lose weight by recommending physical activity based on your specific inputs: your personal condition, goals and desires. Other apps recognize food andTrack and evaluate your dietary intake.
Tools such asMyFitnessPal nutrition tracking app They can provide tools to help you reach your nutrition and fitness goals, like tracking tools, an extensive food database, goal-focused recipes and workout routines, as well as evidence-based guidance and plans from registered dietitians (e.g., gut health nutrition plans for those with digestive issues).
Conclusion: Sustainable, Function-Focused Nutrition is Here to Stay in 2024
Driven by growing awareness of environmental impact, health optimization, and personalized diets, sustainable yet functional eating will be a thriving nutrition trend in 2024. Consumers will prioritize foods that support both personal health and ecological balance, preferring nutritious, minimally processed foods that align with their values ​​and health goals.
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