Return Entertainment, a Finnish game developer that develops cloud games for Samsung smart TVs, is reporting early success for its titles in the United States.
Available exclusively on Samsung smart TVs in the US, Return Entertainment released the Rivals Arena trivia game in May. The title allows players to control the game on their TV using their smartphone or remote control and participate in a multiplayer experience with new content delivered via the cloud.
Return Entertainment said its smart TV gaming platform is more than just a way to play, it’s a breakthrough
Advance home entertainment technology. By simply scanning the QR code, users can access the following information:
Enjoy cinematic games on your Samsung smart TV while using your smartphone intuitively
Responsive controller.
According to an in-game survey conducted by Return Entertainment, 85% of players found mobile controllers easier to use. Additionally, 88% of players said they were able to start the game right away. The platform is designed to blur the line between casual TV viewing and interactive gaming, making it easier than ever to get into the game from the comfort of your living room.
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Vesa Jutila, CEO of Return Entertainment, said in a statement:
Mainstream TV viewers who had never considered themselves gamers before. With 44% of users playing on their TV for the first time, we see the untapped potential of smart TV gaming. Our breakthrough technology transforms your TV screen into an interactive entertainment hub, opening new possibilities for how people experience gaming at home. ”
“Samsung is committed to giving players more ways to discover and enjoy the games they love,” Mike Lucero, head of gaming at Samsung Electronics America, said in a statement. “Our latest gaming initiative, Rivals Arena, gives Samsung Smart TV owners the ability to interact with gaming content in a whole new way. We have seen great interest from the community in this initiative. We will continue to listen to our audience and build on what we learn to provide even more value to our players.”
Operating at an efficient bitrate of just under 4Mbps, the smart TV gaming platform ensures smooth, high-quality gameplay even under difficult network conditions. 95% of players skip less than 1% of frames, and an amazing 95% enjoy a perfect stream.
The platform leverages the AI upscaling capabilities of Samsung smart TVs to enhance your visual experience by easily converting Full HD 1080p streams to 4K resolution. The combination of low-latency streaming and high-quality visuals sets a new standard in the industry, giving players an unparalleled gaming experience that is both accessible and visually stunning.
Add in-game ads
For the first time in a smart TV game, Return Entertainment’s platform seamlessly integrates in-game video advertising, including both non-skippable video interstitials and optional rewarded ads. This approach provides a new revenue stream for game developers and TV manufacturers, and increases player engagement by offering rewards for viewing ads. The introduction of rewarded video ads is an important milestone, bringing a proven mobile game monetization strategy to the smart TV environment.
Return Entertainment continues to push the boundaries of what’s possible in the smart TV gaming space. With more games and features planned to be introduced, the platform is poised to become the cornerstone of home entertainment around the world, attracting players of all ages and skill levels.
