The decision to spin off MSNBC as part of a new company would mean losing NBC News as a partner and potentially bringing in a new network name, even new ownership, and even a different direction.
Variety newspaper reported as follows.
The cable news station may have to consider changing its name and familiar mark as it spins off most of parent company Comcast’s cable assets, one of the fledgling company’s new leaders says. proposed this to all MSNBC staff. Wednesday morning, according to two people familiar with the gathering.
Lazarus told the audience, which included Rachel Maddow, Chris Jansing and Katie Tarr, that he didn’t know whether MSNBC would have to change its identity as part of the deal. This would result in the cable network and its business news sibling, CNBC, being split from NBC News. NBCUniversal. Participants wanted to know whether the two networks could continue to use marks that were part of their former locations even though they were no longer part of the NBC corporation.
MSNBC used NBC’s reporting services. That means many of the reporters viewers see on MSNBC actually work for NBC News. Without these reporters and reporting operations, MSNBC would only telecast talk radio, which consisted of approximately 18 hours of conversations between talking heads.
The reality is that MSNBC and other networks Comcast spun off would be ripe for sale. It’s easy to imagine a right-wing billionaire or a company like Sinclair buying MSNBC, rebranding it, and turning it into a competitor to FOX News.
Neither Microsoft nor MSNBC will be involved in its future operations, so MSNBC may undergo a rebrand.
For viewers, this means MSNBC may soon disappear, and what will replace it is a question mark for now.
