Free, publicly available interactive databases and visualization tools that highlight the amount of online misinformation surrounding climate change Hot Published by Tortoise Media
The tool was developed in collaboration with the University of Exeter and supported by Octopus Energy, which helps users identify and track climate misinformation across the platform.
Hot air tools now available here.
“We’ve been working hard to get the most out of our data,” said Bex Sander, Tortoise Media for Data and Graphics Reporter.
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“We hope this openable tool will help people to let you know where to get and interrogate bills that can be seen across the internet.
“Climate change is the biggest collective existential threat to the planet’s future, and the need for accurate information is greater than ever.”
Quentin Wilson, a member of the Effuk Advisory Committee at Founder Fair Charge, said: “Climate denials, misinformation, and intentional twists in fact are the biggest threats to the planet, the quality of the air, our health and, ultimately, our economy.
“People who germinate effectively false, ideologically driven information can be found guilty of polluting other people’s minds. We see it every day from vested people who are only interested in preserving the status quo.
“This is not how an intellectual and scientifically recognized society should work. Instead, we should always aim to promote practically accurate and informed discussions.”
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The tool already helps to uncover the origins of misleading online stories, such as claims that turtles are harmful to whales. Volcanic eruptions are responsible for rising temperatures, and farmers are forced to kill livestock to meet zero targets.
Turtle and the University of Exeter have identified around 300 individuals attacking climate science and policy, leading to skeptical misinformation. They now have created a database of content across Tiktok, X and YouTube, as well as news articles and websites.
The database also helped establish a 24% increase in Climate Denier posts on YouTube from 2021 to 2024. ClimateMange claimed it is a Climate of Control instrument, accounting for about 37% of climate denial posts on YouTube and more than 40% of X’s climate recessive posts.
Additionally, while Climate Denier posts increased by over 40% in X from 2021 to 2024, the unfounded claim that climate change now accounts for more than 40% of X’s climate negative posts represent X’s climate negative posts.
Hot Air Tool is now available on the Tortoise Media website here.
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Brendan Montague is the editor of Ecologist. This article is based on a press release from Turtle Media.
