Ed Sanderson (Photo courtesy of ASM Global)
Europe (Celebrity Access) – ASM Global Ed Sanderson Sanderson has taken on the role of vice president of business development for ASM Global. The company has been involved in many projects in Asia, including major projects such as Kai Tak Sports Park, but will now shift its focus to the European market, particularly the UK and other parts of the world.
Sanderson’s move to the European division marks an important moment for ASM Global as it continues its mission to elevate the fan experience in its key markets. With his global perspective and proven track record of navigating complex commercial environments, he is well suited to drive the globalization of ASM Global across Europe and the UK.
Chris Bray The president of ASM Global Europe emphasised the importance of Sanderson’s role. “Europe is a dynamic and exciting market for our company. Our recent successes in the UK, Portugal, Italy and Finland have strengthened ASM Global’s position as a global leader. This new role is an example of our commitment to further invest in the future growth opportunities we see. Ed’s leadership and experience will be vital as we continue to invest in fan experiences with key clients in key cities. His expertise will help us further deliver best-in-class live entertainment experiences to millions of fans across Europe. We are delighted to welcome him to the European team.”
ASM Global is known for its partnerships with venues across Europe, including the UK, Finland, Sweden and Germany, producing 20,000 events annually and welcoming approximately 164 million guests. The company has hosted tours and events for top artists such as: Elton John, Beyonce, and Taylor SwiftIt also hosts major sporting events such as Davis Cup, Arenacross, the Swedish national football team and international boxing.
