We officially experienced the AI Super Bowl, People.
As everyone has adjusted to watch the annual championship game, the biggest talk isn’t the Eagles’ blowout victory and Kendrick Lamar, who played the Grammy-winning Diss track at the Halftime Show It was. It also meant that AI is a consistent theme in some of the multi-million dollar ad spots.
From Openai’s Super Bowl debut to sharing cheese facts from Google’s Gemini chatbot, here are some of the key highlights of this year’s Super Bowl ads.
Openai
Openai debuted its first Super Bowl ads with the aim of bringing ChatGpt to the masses. The commercial marks the first foray into the well-known marketing of AI startups and features a Point Rhythm animation style. This highlights that black and white dots represent important historical milestones, including the invention of the bulb, the moon landing and the first email, highlighting their final emergence . Generate AI.
In company commercials, the message is clear. Surprising achievements often start with a single step. However, the reaction to the ads is mixed, and with many viewers Discussion The ad was a disappointment, while others praised it. It’s not surprising to see different opinions as Openai is already dividing people.
The game day spot is right after the company’s recent rebranding. This reveals new logos and typefaces, and is attempting to redefine the company’s identity in a competitive technology environment. in New Video That’s what unveiled the brand, and Openai uses the same black dot motif.
Of course, Google took advantage of the opportunity to showcase its Gemini Chatbot to millions of football fans on Sunday. The commercial highlights that fathers use AI tools to prepare for their dream job interviews, raising their daughters and teaching tough life lessons.
Unlike Google’s 30-second ads, it was a sweet ad Posted on YouTube 11 days ago And it sparked a little more drama.
Previous ads set at Wisconsin’s Cheese Mart were intended to show how small businesses use AI on Google Workspace. However, according to X users Nate Hakethe original video clearly had to be edited as the Gemini chatbot provided potentially inaccurate facts. In the original version, Gemini claimed that Gouda accounted for 50-60% of the world’s cheese consumption. Jerry Dischler, president of Google’s Cloud Applications I responded It was drawn out, and Hark said it was not a hallucination Cheese.commany people speculate that this number is an overrated one. It appears that the YouTube video is currently changing and is removing this stat.
I’d speculate that fine-tuning ads happen frequently, but it’s worth noting that large tech giants like Google have made such public mistakes. But it’s a reminder that AI can hallucinate and that even large companies don’t always catch them.
Meta promoted Ray-Ban Meta Smart Glasses at an advertising spot featuring Chris Hemsworth, Chris Platt and Kris Jenner (Christo Refector, Cris Refector) while exploring the art gallery. While Platt asks about the artwork on his AI-powered glasses, Hemsworth eats expensive bananas. $6.2 million It consisted solely of bananas tapeed on the wall.
The Super Bowl Commercial has demonstrated AI wearables to recruit these popular celebrities and increase their appeal among the general public. CEO Mark Zuckerberg It is reportedly Employees told all hand meetings that were leaked in 2024 that the company sold over a million Ray-Ban Metagrass.
Salesforce
Salesforce’s Super Bowl ads show the company “how AI was intended.” The ad features “interstellar” star Matthew McConaughey as he runs through the bustling Heathrow Airport. After booking his flight online, he was caught off guard by a last minute gate change, and it became a desperate race to catch the plane. However, if you used AgentForce, Salesforce’s platform for building autonomous AI agents, you might have had a less stressful experience.
Godaddy
Web hosting platform GoDaddy introduced the AI product “Airo” at a spot on match day. The tool is designed to help small businesses create professional logos, website designs and promotional content for social media.
Commercial feature actor Walton Goggins showed how to use Airo to create a website to promote their own goggles, named Goggins Goggles. In the ad, Goggins says that actors are good at pretending, and small business owners can easily do the same thing. Who needs to know what they are doing when you can ask the AI to do it for you?
Cirkul
Water bottle brand Cirkul took a playful jab with AI during a Super Bowl ad. Commercial star actor Adam Devin is seeking the help of an AI assistant to order a bottle of Cirkul’s water. However, the AI misinterprets his demands, ending up ordering 100,000 water bottles, highlighting the unpredictable consequences of relying on technology for everyday tasks.
The ad also announces that Cirkul will be handing out 100,000 free bottles to customers watching the game.
Several startups have invested in advertising this year, including the Findec Company Lamp, in addition to the leading tech players running ads for the 2025 Super Bowl.
